For weeks, Miami-Dade’s own Annette Taddeo has been 
crisscrossing the state to campaign as the running mate for former Gov. Charlie Crist, who wants his job back.
The former chairwoman of the Miami-Dade Democratic Party has been talking up voters in person at rallies and in diners.
Finally, almost three months after she was named his running mate, Taddeo made it to one of his commercials. And, here, she is primarily talking to women.
Read related story: Charlie Crist names Annette Taddeo as running mate
The Crist campaign released on Friday a new ad titled “Ready,” a 30-second spot that features Taddeo squinting a lot and talking about how her team will help women and their issues.
And it’s in English, not Spanish.
“You’re working hard to pay the bills and raise your kids. Its not easy. As a working mom, I know what you’re going through,” Taddeo says in the 
30-spot that also features her daughter on a swing in a park — can anyone identify which park that is? — and women at work and at the dinner table.
“And Charlie Crist does, too. That’s why I’m proud to be his running mate,” Taddeo says. “Together, we’ll raise the minimum wage, reverse Rick Scott‘s educations cuts and pass equal pay to help women and families.
“If you are ready for leaders who will fight for you, not just those at the top, give Charlie and me a chance. Because that is exactly what we’ll do,” it ends.
Read related story: Wanted: Women voters — who already tend to lean blue
In a press release about the spot, Taddeo says that Scott panders to women but does not identify with their issues.
“While Republicans are talking down to women and telling them to ‘say yes to the dress,’ we’ll continue to talk about the issues that actually make a difference in their lives,” Taddeo said. “The fact is, life has gotten harder under Rick Scott – bills have gone up as pay has gone down, our schools are struggling, and women are earning 83 cents on the dollar.”
With the two frontrunners in the gubernatorial campaign almost head to head in the polls, Ladra only has one question about this spot: What took them so long to capitalize on their female factor?
Annette Taddeo featured in her first Charlie Crist ad added by Ladra on
View all posts by Ladra →
